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5 marketing ideas small businesses can steal from bloggers
Have you ever wondered how the heck bloggers and social media influencers have managed to turn their digital personas into profitable enterprises? Most don’t have business development backgrounds or teams of people working with them, but they are harnessing effective marketing ideas. Small businesses listen up! I’m going to share a few of them with you. *This post contains affiliate links* Marketing ideas for small businesses from the world of blogging Any small business owner will know that getting website visitors and a loyal customer base is hard work. And much the same can be said in the world of blogging. For every blogger who gains notoriety there are thousands…
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How to survive lockdown as a freelancer
It’s two years since I went freelance with my digital marketing and copywriting business. And what a different world we live in now! Here’s how I’m doing my best to survive lockdown as a freelancer and some tips for other small business affected by COVID-19. Up until March 2020 this business and my other as a travel blogger were thriving. To be honest, I was struggling to juggle everything. The prospect of lockdown felt like an opportunity; even when clients started putting contracts on hold. At last! I’d have time to achieve all those personal goals that were sat at the bottom of my to do list. The reality of…
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5 mistakes businesses make when they start a blog
Blogging is a super way to keep your business website fresh. Plus it gives you the opportunity to share your expertise with clients and potential customers in a useful way. In fact, many may visit your website for the first time by finding your handy blog articles online. What started as a click through from a search result could end in a sale; and hopefully, lasting brand loyalty. The potential for leads makes it essential for every business to start a blog. But starting a successful blog for your business is not as simple as opening up your website, jotting down a few thoughts and waiting for the page views…
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Top blogging tools to make your life easier
Recently I shared a day in my life as a travel blogger and mentioned a few things that I do as part of my routine. Scheduling social media posts, editing pictures and making my blog posts easier to find in Google searches came up several times. In order to do all these things I have an online tool box and some essential blogging tech. Here I thought I’d share some of these blogging tools as useful reading for anyone thinking of starting a blog or who is looking for ways to manage their blog workload. This post was first published on Tin Box Traveller and contains affiliate links. Blogging tools:…
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Why work with influencers: a guide for travel brands
Influencer relations is a fairly recent addition to the marketing mix. Bloggers, YouTubers and social media personalities, or ‘influencers’ as they are collectively known, are presenting new opportunities for brands to reach customers on a more authentic level. At the same time, they are creating quite a lot of headaches as both sides navigate this new form of outreach marketing. This blog post is a guide to how to work with influencers based on my experience of working in the PR and media industries for 20 years, and more recently, as an award-winning travel blogger. Why work with influencers When your business is already juggling a PR and marketing plan…
